![]() I have no idea why SM decided to write the ‘legend’ of EXO and I honestly don’t really care. The most painful part of the whole experience, however, was the tacky narration at the beginning outlining the supposed mythology related to the fabled EXO Planet. The other features of the video include largely unrelated, random clips, many of which were released in part as teasers, making the MV pretty disappointing due to the lack of new (or original) footage. The set is unsurprisingly inside the company’s trademark box, alternating between a sleek temple-esque dance room and a barren post-apocalyptic wasteland. I wish I continued to think this.Īs if to spit on the prowess of the song, SM has coupled MAMA with a typically low-budget MV that is practically identical to what we already saw in prologue single History. ![]() When I first heard the song during EXO’s pre-debut showcase hosted by Super Junior’s Lee-everywhere-Teuk, I originally thought these lines to be in Latin. This is all made all the more impressive and powerful by the ominous English cult-inspired chanting at the beginning and end of the track. Instead of the catchy choruses we witnessed in the aforementioned debut groups’ lyrics, EXO present us with an edgy, fierce, almost pseudo-rock single topped off with a cherry in the form of a screamed rap bridge. What places MAMA aside from the plethora of groups making their debut early this year- B.A.P, NU’EST and BTOB, for example-is the lack of ‘hook’ lyrics or melody in order to draw in an audience. Instead of flailing with utter anticipation I welcomed the long-awaited single with a flat sigh and an oh it’s finally here.Īside from SM Entertainment’s terrible decisions in regards to EXO’s pre-debut activities, they have surprisingly achieved what they set out to do: create a new sound set to light the world on fire. With all of EXO’s talents put on show through a mini-concert and abundance of teasers there was no element of surprise when MAMA hit online media sites. ![]() The frustrating thing about MAMA is the debut track itself is quite brilliant but I can’t appreciate it to the full extent due to the noticeable lack of excitement I felt when hearing it for the first time. I’ve already speculated how SM Entertainment may have hammered us with too many teasers but have my predictions turned out accurate? In a word: yes. With twenty-three teasers, two prologue singles, a special showcase, modelling videos and over one hundred days of hype, EXO are finally here with debut mini-album MAMA. It’s been a long time coming-five months, to be exact. EXO is still just like visiting a restaurant where the entrees are too small and the main so inadequate that you no longer care whether the dessert is decent.
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